Tianfeng Securities·2025-08-22 14:41Investment Rating - The report maintains a "Buy" rating for Tencent Holdings with a target price not specified [7]. Core Insights - Tencent's overall performance in Q2 2025 shows strong revenue and profit growth, with AI capabilities contributing significantly [1]. - Revenue increased by 15% year-on-year, while gross profit rose by 22%. Non-IFRS operating profit grew by 18%, and Non-IFRS net profit increased by 10%, all exceeding Bloomberg consensus expectations [1]. - The company emphasizes the substantial contributions of AI to advertising effectiveness and long-standing games, with various AI features launched within WeChat [2]. - The gaming segment saw a 22% increase in revenue, driven by both domestic and international markets, with notable titles contributing to this growth [3]. - Marketing services revenue grew by 20%, with significant increases in video account and search advertising, supported by AI enhancements [4]. - Financial technology and enterprise services also showed a 10% growth in revenue, with improved gross margins [5]. Summary by Sections Overall Performance - Q2 2025 revenue and profit growth were strong, with revenue exceeding Bloomberg expectations primarily from gaming and advertising [1]. AI Contributions - AI applications have been integrated into various services, enhancing advertising performance and user engagement [2]. Gaming Revenue - Network gaming revenue increased by 22%, with both domestic and international markets performing well [3]. Marketing Services - Marketing services revenue exceeded expectations, driven by AI improvements in advertising effectiveness [4]. Financial Technology and Enterprise Services - Financial technology and enterprise services revenue grew by 10%, with enhanced profitability [5].