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跨境出海周度市场观察-20250823
Ai Rui Zi Xun·2025-08-23 08:33

Industry Trends - The Chinese innovative pharmaceutical industry is transitioning from "generic" to "innovation," with the proportion of FIC drugs increasing from 9% to 31% over the past decade, driven by policy reforms and increased R&D investment[2] - In the first half of 2024, China's cross-border e-commerce imports and exports reached approximately 1.32 trillion yuan, with a year-on-year growth of 5.7%, indicating significant industry resilience despite a slowdown in growth[10] - The global e-commerce sales are projected to reach $6.8 trillion by 2025, with Chinese cross-border e-commerce platforms rapidly expanding through innovative models[10] Market Opportunities - The Indonesian government has established a "negative investment list" that outlines sectors where foreign investment is restricted, including drugs, gambling, and high-risk mining activities, emphasizing the need for compliance with local regulations[2] - The Chinese hydrogen energy sector is accelerating its internationalization, with 44 overseas projects initiated this year, focusing on equipment exports and technology licensing[4] - The Chinese IP toy market is expected to grow significantly, with the market share of leading companies only at 20.8%, indicating opportunities for new entrants[8] Brand Dynamics - XGIMI Technology plans to issue H-shares for its Hong Kong listing, with overseas revenue increasing to 31.9%, highlighting the importance of global strategy amid domestic market challenges[12] - Luckin Coffee has entered the North American market with a competitive strategy against Starbucks, utilizing a digital operation model and aggressive pricing to attract consumers[12] - JD.com aims to acquire European electronics leader Ceconomy for €2.2 billion, marking a significant step in its internationalization strategy[13]