洽洽食品（002557）：半年报点评：短期较大承压，静待后续复苏

Investment Rating - The report maintains a rating of "Accumulate" for the company [5][11]. Core Views - The company is currently under significant pressure due to external environment changes and its own strategic impacts, with a focus on waiting for recovery in the future [2]. - The revenue and profit are under pressure in the short term, with a reported revenue of 2.752 billion yuan for the first half of 2025, a year-on-year decrease of 5.05% [11]. - The company is expected to enhance its focus on key product categories and accelerate the launch of differentiated new products in the second half of 2025 [11]. Financial Summary - Total revenue for 2023 is projected at 6.806 billion yuan, with a slight decline of 1.1% [4]. - Net profit attributable to the parent company is forecasted to be 803 million yuan in 2023, reflecting a significant decrease of 17.8% [4]. - Earnings per share (EPS) for 2023 is estimated at 1.59 yuan [4]. Revenue Breakdown - In the first half of 2025, revenue from sunflower seeds was 1.772 billion yuan, down 4.45% year-on-year, while nut products generated 614 million yuan, down 6.98% year-on-year [11]. - The direct sales model's revenue proportion increased from 20.51% at the end of 2024 to 28.33% in the first half of 2025 [11]. Market Data - The company's current stock price is 23.37 yuan, with a target price set at 27.45 yuan [5][11]. - The market capitalization is approximately 11.822 billion yuan [6]. Financial Ratios - The return on equity (ROE) for 2023 is projected at 14.5% [12]. - The price-to-earnings (P/E) ratio at the current price is 14.85 [12].