爱玛科技（603529）：二季度销售稳健增长，产品结构持续优化

Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the report indicates a positive outlook based on sales growth and product optimization. Core Viewpoints - The company reported a revenue of 13.03 billion yuan for H1 2025, representing a year-on-year increase of 23.0%, and a net profit attributable to shareholders of 1.213 billion yuan, up 27.6% year-on-year [1][2] - The company is focusing on optimizing its product structure by creating a multi-layered product mix that includes "core best-selling products, high-frequency scenario products, and region-specific products" to enhance market coverage [2] - The company is driving product upgrades through technological innovation, particularly in core components of the power system, including motors, controllers, and batteries [3] - The gross profit margin for H1 2025 was 19.2%, an increase of 1.4 percentage points year-on-year, indicating improved profitability [4] Financial Performance Summary - For H1 2025, the company achieved a net cash flow from operating activities of 2.586 billion yuan [4] - The company expects net profits attributable to shareholders to reach 2.64 billion yuan in 2025, with a projected PE ratio of 12.5x [4][7] - The company’s revenue is projected to grow significantly, with estimates of 28.156 billion yuan in 2025, reflecting a year-on-year growth rate of 30.3% [7] Product and Market Strategy - The company has launched several differentiated products targeting key application scenarios such as urban commuting, family transportation, and leisure activities for the elderly, enhancing its competitive edge [2] - The focus on differentiated competition and large-scale production aims to reduce unit costs and strengthen channel and product competitiveness [2][3]