Huafu Securities·2025-08-24 11:02Investment Rating - The report maintains an "Outperform" rating for the industry [3] Core Insights - The report highlights that major companies in the home furnishing sector, such as Gujia Home and Xilinmen, have reported Q2 results that slightly exceed market expectations, indicating a potential recovery in market sentiment towards home furnishing valuations [2][5] - The packaging paper prices have shown a slight recovery since August, with the upcoming peak season expected to boost demand for recycled paper [2][5] - The electronic cigarette sector, particularly companies like Smoore International, is benefiting from stricter regulations in the US and a recovery in Europe, leading to stable revenue and profit growth [2][5] Summary by Sections Home Furnishing - Gujia Home reported a Q2 revenue increase of 7.2% year-on-year and a net profit increase of 5.4%, with a 50%+ growth in functional product retail for H1 [5] - Xilinmen's Q2 revenue grew by 4.3% year-on-year, with a net profit increase of 22.4% [5] - The report suggests that many home furnishing companies are currently valued at historical lows, presenting an opportunity for valuation recovery [5] Paper and Packaging - As of August 22, 2025, the prices for various paper types are as follows: double glue paper at 4925 CNY/ton (-25 CNY), copper plate paper at 5110 CNY/ton (-40 CNY), and box board paper at 3484.2 CNY/ton (+29.2 CNY) [5][51] - Nine Dragons Paper is expected to report a profit of approximately 2.1 to 2.3 billion CNY for FY2025, a year-on-year increase of 165% to 190% [5][5] - The report emphasizes the importance of companies with well-structured capacity and sufficient fiber supply, such as Nine Dragons Paper and Shanying International [5] Consumer Goods - The report notes that Steady Medical achieved a revenue of 5.3 billion CNY in H1 2025, a year-on-year increase of 31.3%, with a net profit of 490 million CNY, up 28.1% [7] - The consumer goods sector is seeing strong growth in high-end medical supplies and personal care products [7] Export Chain - Home Depot reported Q2 2025 revenue of 45.3 billion USD, a nearly 5% year-on-year increase, slightly below market expectations [5] - The report indicates a positive trend in large orders, with transactions over 1000 USD increasing by 2.6% year-on-year [5] New Tobacco Products - Smoore International's H1 revenue reached 6 billion CNY, a year-on-year increase of 18.3%, with a focus on ODM and proprietary brand businesses [5][9] - The report suggests that the new tobacco product market is expected to grow as international tobacco companies launch HNB products [9]