SHANDONG STEEL(SH:600022) Orient Securities·2025-08-24 11:14Investment Rating - The report maintains a "Buy" rating for the company [4][2]. Core Views - The company has achieved a turnaround in profitability, reporting a net profit of approximately 12.53 million yuan in the first half of 2025, with a significant improvement in the second quarter [8]. - Cost reduction and efficiency enhancement have been key drivers for the company's improved profitability, with a notable reduction in comparable costs by 65.90 yuan per ton compared to the previous year [8]. - The company is focusing on optimizing its product structure by reducing the sales proportion of lower-margin rebar products and increasing the sales of higher-margin specialty steel products [8]. Financial Performance Summary - Revenue is projected to decline from 90.475 billion yuan in 2023 to 77.893 billion yuan in 2025, reflecting a year-on-year decrease of 11.5% in 2023 and 5.1% in 2025 [11]. - The company is expected to return to profitability with a net profit of 25 million yuan in 2025, following losses in previous years [11]. - Gross margin is anticipated to improve from 4.0% in 2023 to 5.4% in 2025, while net margin is expected to reach 0.0% in 2025 [11]. - The company's earnings per share (EPS) is projected to be 0.00 yuan in 2025, with a gradual increase to 0.14 yuan by 2027 [11]. Valuation and Target Price - The target price for the company is set at 1.80 yuan, based on a price-to-book (PB) ratio of 1.02X for comparable companies [2][4]. - The current share price is 1.55 yuan, indicating potential upside based on the target price [4].