房地产行业周报：新房成交面积环比增加，巩固房地产市场止跌回稳态势-20250824

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The new housing transaction area has increased month-on-month, consolidating the real estate market's stabilization trend [3][62] - Various policies are being implemented to support the real estate market, including flexible housing fund policies in multiple regions [4][14][15] Summary by Sections 1. Market Stabilization - The central government emphasizes strong measures to stabilize the real estate market, including urban renewal and improving housing supply [4][13] - Local governments are introducing supportive policies for housing funds to assist affected workers and promote housing consumption [14][15] 2. Sales Performance - In the 34th week of 2025, the transaction area of new homes in 68 major cities was 1.96 million square meters, a year-on-year decrease of 17% but a month-on-month increase of 12% [5][16] - The cumulative transaction area for new homes from the beginning of the year to date is 78.3 million square meters, with a year-on-year decrease of 10% [16] - The transaction area for second-hand homes in 20 cities was 1.85 million square meters, with a year-on-year growth of 6% [32] 3. Investment Trends - In the 34th week of 2025, 100 major cities launched land planning with a total area of 24.68 million square meters, with a transaction area of 14.55 million square meters, a year-on-year decrease of 34% [38] - The average transaction premium rate for land was 10.3% [38] 4. Financing Conditions - The issuance of domestic credit bonds decreased to 7.03 billion yuan, a year-on-year decrease of 2% and a month-on-month decrease of 13% [50][52] - The cumulative issuance of credit bonds is 267.58 billion yuan, a year-on-year decrease of 5% [50][54] 5. Weekly Market Review - The real estate index increased by 0.5%, underperforming compared to the Shanghai and Shenzhen 300 index, which rose by 4.18% [56][57] - The performance of individual stocks within the real estate sector varied, with notable increases in some stocks while others saw declines [59][61] 6. Investment Recommendations - The report maintains a "Positive" rating for the industry, anticipating further stabilization in the real estate market due to supportive policies [62]