爱玛科技（603529）：盈利能力优化，分红比例提升

Investment Rating - The report maintains a "Strong Buy" investment rating for the company [1][2][5]. Core Views - The company has achieved rapid revenue and profit growth in Q2 2025, with a significant increase in the dividend payout ratio, exceeding expectations [1][2]. - The optimization of the product structure has led to an improved gross margin, while a decrease in the expense ratio has driven profit release, enhancing overall profitability [2]. - The company is expected to benefit from industry policies promoting upgrades, alongside its product advantages and brand effects, leading to continued strong performance in the coming years [2]. Revenue and Profit Growth - In H1 2025, the company reported revenue of 13.03 billion yuan, a year-on-year increase of 23.0%, and a net profit attributable to shareholders of 1.21 billion yuan, up 27.6% year-on-year [1]. - For Q2 alone, revenue reached 6.8 billion yuan, reflecting a 20.6% year-on-year growth, with net profit of 610 million yuan, a 30.1% increase year-on-year [1]. Margin and Expense Analysis - The gross margin for H1 2025 was 19.3%, an increase of 1.4 percentage points year-on-year, driven by a higher proportion of high-margin mid-to-high-end products and cost reductions in the supply chain [2]. - The expense ratio for H1 2025 was 8.4%, a slight increase of 0.44 percentage points year-on-year, primarily due to reduced interest income and increased financial expenses [2]. Profit Forecast - The company’s net profit attributable to shareholders is projected to be 2.636 billion yuan, 3.109 billion yuan, and 3.597 billion yuan for 2025, 2026, and 2027 respectively, with corresponding PE ratios of 12.5x, 10.6x, and 9.2x [2][4].