中小盘周报：看好中高端家居五金-20250824

Investment Rating - The report maintains a positive outlook on the mid-to-high-end home hardware and outdoor furniture sectors, indicating significant growth potential in these industries [2][3]. Core Insights - The home hardware and outdoor furniture industries are experiencing a transformation towards mid-to-high-end products driven by consumer upgrades and technological advancements [2][3]. - The Chinese home hardware market is projected to reach a scale of 324.45 billion yuan by 2028, reflecting substantial growth potential [2][3]. - The outdoor furniture market is expected to grow significantly, with a projected market size of 6.31 billion yuan by 2025, supported by the increasing popularity of outdoor leisure lifestyles [3][18]. Summary by Sections 1. Market Trends - The home hardware market is characterized by a rich variety of applications, including kitchen, bathroom, and bedroom products, which are essential for modern home decor [12][16]. - The outdoor furniture market is expanding rapidly, with diverse applications in gardens, balconies, parks, and restaurants, driven by a growing demand for leisure and comfort [12][36]. 2. Demand Drivers - Consumer spending is on the rise, with per capita disposable income in China expected to grow from 20,167.10 yuan in 2014 to 41,314.00 yuan in 2024, indicating a compound annual growth rate of 7.43% [21][22]. - The shift towards smart home solutions is enhancing the demand for intelligent home hardware products, which are becoming integral to smart home ecosystems [23][26]. - Real estate policies aimed at stabilizing the market are expected to boost demand for home hardware products, with various incentives for home purchases and renovations [29][30]. 3. Industry Dynamics - The industry is witnessing a gradual increase in concentration, with leading companies focusing on high-end market segments and investing in research and development [38][39]. - Domestic brands are gaining market share by leveraging their advantages in pricing and local market knowledge, while international brands face challenges in local adaptation [39][41]. - The outdoor furniture sector is also seeing increased competition, with domestic manufacturers enhancing their design and production capabilities to capture a larger market share [39][41].