传媒互联网周报：《黑神话》第二部作品发布预告片，“广电21条”发布-20250825

Investment Rating - The report maintains an "Outperform the Market" rating for the media and internet sector [4][42]. Core Views - The media sector experienced a 6.47% increase this week, outperforming the CSI 300 index (4.90%) but underperforming the ChiNext index (8.62%) [1][11]. - Key highlights include the release of the second installment of "Black Myth," the introduction of 21 reform measures by the National Radio and Television Administration, and advancements in AI applications [1][17][38]. - The report emphasizes a positive outlook on AI applications and IP trends, suggesting that the industry is on an upward performance cycle [3][38]. Summary by Sections Industry Performance - The media sector's performance ranked 5th among all sectors this week, with notable gains from companies like Shunwang Technology and Guomai Culture, while Shanghai Film and Ice River Network saw declines [1][11][12]. Key Data Tracking - The box office for the week (August 17-24) reached 974 million yuan, with the top three films being "The Little Monster of Langlang Mountain" (290 million yuan), "Nanjing Photo Studio" (230 million yuan), and "Chasing the Wind" (167 million yuan) [2][19]. - In the gaming sector, the top three mobile games in July 2025 were from Diandian Interactive, including "Whiteout Survival" and "Kingshot" [27]. Investment Recommendations - The report suggests focusing on sectors such as gaming, advertising media, and film, with specific stock recommendations including Kaiying Network, Giant Network, and Yaoji Technology [3][38]. - It highlights the potential for growth in AI applications and IP trends, recommending companies like Pop Mart and Zhejiang Digital Culture [3][38]. Company Earnings Forecasts - Key companies such as Kaiying Network, Fenzhong Media, and Mango Super Media are rated as "Outperform the Market," with projected earnings per share (EPS) for 2025E and 2026E [4][40].