社会服务行业周观点：新游放量叠加AI落地游戏行业景气度持续回升-20250825

Investment Rating - The industry investment rating is "Increase Holding," indicating that the industry's growth level is expected to be higher than the Shanghai and Shenzhen 300 Index over the next six months [25]. Core Insights - The gaming industry is experiencing a continuous recovery in prosperity, driven by new game releases and the implementation of AI technologies [17][20]. - The National Press and Publication Administration has maintained a regular pace in the issuance of game licenses, approving 134 licenses in July, with a total of 946 licenses issued in 2025, supporting both major and small game developers [2][17]. - The actual sales revenue of China's gaming market reached 29.084 billion yuan in July, showing a month-on-month increase of 8.14% and a year-on-year increase of 4.62%, with mobile gaming accounting for over 74% of the market [2][18]. - AI technologies are significantly enhancing game development and operational efficiency, with companies like Gigabit and Kyeong Network leveraging AI to reduce costs and improve user experience [19][20]. Summary by Sections Market Review - The social service sector index increased by 4.55% in the past week, ranking 9th among 31 first-level industries [5][7]. - The gaming sector is supported by favorable policies and a robust pipeline of new game releases, contributing to the industry's positive outlook [17][20]. Industry News Dynamics - Local governments are implementing measures to support the gaming industry's international expansion, including the establishment of service centers and research institutions [2][17]. - The gaming market's growth is further bolstered by the successful performance of new titles and the sustained popularity of long-term products [18][19].