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名创优品(09896):2025Q2名创业务同店销售显著改善,经营拐点显现
Shanxi Securities·2025-08-25 07:11

Investment Rating - The report maintains a "Buy-A" rating for MINISO (09896.HK) [5] Core Views - MINISO's same-store sales in China showed significant improvement in Q2 2025, indicating a turning point in operations [6][14] - The company reported Q2 2025 revenue of 4.966 billion yuan, a year-on-year increase of 23.1%, and an adjusted net profit of 0.692 billion yuan, up 10.6% year-on-year [7][9] - For the first half of 2025, MINISO achieved revenue of 9.393 billion yuan, a 21.1% increase year-on-year, with an adjusted net profit of 1.279 billion yuan, growing 3.0% year-on-year [9] Financial Performance - In Q2 2025, MINISO's adjusted net profit margin was 13.9%, down 1.6 percentage points year-on-year, while the first half of 2025 saw a net profit margin of 13.6%, down 2.4 percentage points year-on-year [9][11] - The gross margin for the first half of 2025 was 44.3%, reflecting a slight increase of 0.6 percentage points year-on-year [11] - The company’s operating cash flow for the first half of 2025 was 1.014 billion yuan, aligning closely with net profit [13] Business Segmentation - Domestic revenue for MINISO in H1 2025 was 5.115 billion yuan, a year-on-year increase of 11.4%, with same-store sales showing low single-digit growth in Q2 2025 [10] - Internationally, MINISO's revenue reached 3.534 billion yuan in H1 2025, a 29.4% increase year-on-year, although same-store sales declined slightly in Q2 2025 [10] - The TOP TOY segment reported H1 2025 revenue of 742 million yuan, a remarkable 73.0% increase year-on-year [10] Future Projections - The report forecasts MINISO's revenue for 2025-2027 to be 21.216 billion, 25.799 billion, and 30.633 billion yuan respectively, with net profits projected at 2.606 billion, 3.464 billion, and 4.239 billion yuan [14][16] - The expected P/E ratios for 2025-2027 are 17.0, 12.8, and 10.4 respectively, indicating a favorable valuation outlook [14][16]