Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company's overall performance in H1 2025 shows total revenue of 1.821 billion HKD, a year-on-year increase of 12.3%. Adjusted net profit attributable to shareholders reached 467 million HKD, up 71.3% year-on-year, with a gross margin of 73.6%, an increase of 8.7 percentage points [4][6] - The revenue from the imaging and design product segment was 1.351 billion HKD, growing 45.2% year-on-year, accounting for 74.2% of total revenue. Advertising revenue was 434 million HKD, up 5.0%, while revenue from beauty solutions declined by 88.9% to 30 million HKD due to a strategic focus on core business [4][5] Summary by Sections Financial Performance - In H1 2025, the company achieved total revenue of 1.821 billion HKD, a 12.3% increase year-on-year. Adjusted net profit was 467 million HKD, reflecting a 71.3% year-on-year growth. The gross margin improved to 73.6%, up 8.7 percentage points [4][6] - The revenue breakdown shows imaging and design products at 1.351 billion HKD (45.2% growth), advertising at 434 million HKD (5.0% growth), and beauty solutions at 30 million HKD (88.9% decline) [4][5] User Growth and Global Strategy - As of June 2025, the company's global monthly active users (MAU) reached 280 million, a year-on-year increase of 8.5%. Notably, overseas users grew to 98 million (35% of total), up 15.3%, significantly outpacing domestic growth [5] - The introduction of AI features, such as "AI Dressing," has been well-received in markets like Southeast Asia, the US, and the UK, contributing to user growth. The "AI Flashlight" feature reached approximately 1.9 million users in its first month [5] AI-Driven Product Innovation - AI technology has significantly enhanced the product matrix, increasing user willingness to pay. By June 2025, paid subscription users reached approximately 15.4 million, a growth of over 42.0%, with a penetration rate of 5.5% [6] - The company launched the AI design assistant RoboNeo in July 2025, which quickly surpassed one million MAU without relying on the existing product matrix. A complete subscription and purchase mechanism is expected to be launched by late August or early September [6] Investment Recommendations - The report maintains a positive outlook on the company's ability to further increase its conversion rate due to AI enhancements. Projected revenues for 2025-2027 are 4.016 billion HKD, 5.053 billion HKD, and 6.105 billion HKD, representing year-on-year growth rates of 20.2%, 25.8%, and 20.8% respectively. Non-IFRS net profit is expected to be 950 million HKD, 1.189 billion HKD, and 1.558 billion HKD, with growth rates of 62.1%, 25.1%, and 31.1% respectively [6][9]
美图公司（01357）：投资评级：买入（维持）