Changjiang Securities·2025-08-25 23:30Investment Rating - The investment rating for Kuaishou-W (1024.HK) is "Buy" and is maintained [8] Core Views - Kuaishou achieved revenue of 35 billion yuan in Q2 2025, representing a year-on-year growth of 13.1%. The Non-GAAP net profit reached 5.6 billion yuan, up 20.1% year-on-year. Domestic business operating profit was 5.4 billion yuan, also up 20.1% year-on-year, while overseas business operating profit was 0.19 billion yuan [2][5] Revenue Breakdown - Kuaishou's online marketing service revenue in Q2 2025 was 19.8 billion yuan, a year-on-year increase of 12.8%, contributing 56.4% to total revenue. This growth was driven by AI technology enhancing marketing solutions, leading to increased ad spending from clients [10] - Live streaming revenue reached 10 billion yuan, an 8% increase year-on-year, accounting for 28.7% of total revenue. The company focused on building a sustainable live streaming ecosystem, with a more than 30% year-on-year increase in signed streamers [10] - Other services, including e-commerce, generated 5.2 billion yuan, a 26% year-on-year increase, contributing 14.9% to total revenue. E-commerce GMV reached 358.9 billion yuan, up 17.6% year-on-year [10] Operational Data - Kuaishou's content ecosystem continues to thrive, with average daily active users (DAU) growing 3.4% year-on-year to 409 million, and average monthly active users (MAU) increasing 3.3% to 715 million. Daily usage time also rose by 7.5% [10] Profitability - The gross margin for Kuaishou in Q2 2025 was 55.7%, with an adjusted net profit margin of 16.0%, both reaching record highs. This was attributed to the higher proportion of high-margin online marketing and e-commerce businesses, along with cost control [10] - R&D expenses increased by 21.2% year-on-year to 3.4 billion yuan, primarily due to increased investment in AI [10] AI and Special Dividend - The commercialization of Kuaishou's AI service, Keling, progressed well, generating over 250 million yuan in revenue in Q2 2025, a 67% quarter-on-quarter increase. As of August 21, 2025, Keling served over 20,000 enterprise clients [10] - Kuaishou declared its first special dividend of 0.46 HKD per share, totaling 2 billion HKD [10]