洽洽食品（002557）：业绩承压，关注新品表现

Investment Rating - The report maintains a "Recommended" rating for the company [4][6]. Core Views - The company reported a decline in revenue and net profit for the first half of 2025, with revenue at 2.752 billion yuan, down 5.05% year-on-year, and net profit at 89 million yuan, down 73.68% year-on-year [1]. - The company is focusing on new product performance and optimizing channel layouts to address the challenges faced in the current market environment [2][3]. - Despite short-term profit pressures, the company aims for long-term growth through innovation and product upgrades, with expectations for improved performance in the coming years [4]. Summary by Sections Financial Performance - In H1 2025, the company achieved revenue of 2.752 billion yuan, a decrease of 5.05% year-on-year, and a net profit of 89 million yuan, down 73.68% year-on-year [1]. - The second quarter of 2025 saw revenue of 1.181 billion yuan, an increase of 9.69% year-on-year, but net profit dropped to 11 million yuan, down 88.17% year-on-year [1]. - The gross margin for H1 2025 was 20.31%, a decline of 8.1 percentage points year-on-year, primarily due to rising raw material costs [3]. Product and Channel Analysis - Revenue from sunflower seeds, nuts, and other products in H1 2025 was 1.772 billion yuan, 614 million yuan, and 304 million yuan respectively, with declines of 4.45%, 6.98%, and 13.76% year-on-year [2]. - The company is enhancing its direct sales channels, which saw a 63.01% increase in revenue, while distributor channels experienced an 18.49% decline [2]. - New product launches include various snack items, which are expected to contribute to future revenue growth [3]. Future Outlook - The company forecasts net profits of 400 million yuan, 540 million yuan, and 670 million yuan for 2025, 2026, and 2027 respectively, with a significant expected recovery in 2026 and 2027 [4][5]. - The current stock price corresponds to a P/E ratio of 29 for 2025, which is projected to decrease to 18 by 2027, indicating potential value for investors [4][5].