UE(SH:603600) HTSC·2025-08-26 07:05Investment Rating - The investment rating for the company is maintained at "Buy" with a target price of RMB 15.52 [1][4]. Core Views - The company has shown resilience in its operations, with stable growth in foreign trade revenue and rapid development of its own brand in the domestic market. Despite a slight decline in revenue in Q2, the overall performance remains positive [1][2]. - The company is expanding its global production capacity, with full coverage of U.S. orders from its Vietnam factory and accelerating new product introductions in Romania. It is also actively exploring non-U.S. clients and enhancing cross-border e-commerce efforts [1][2]. - The domestic market is benefiting from the rapid development of its own brand, leading to a significant increase in domestic revenue [2][3]. Summary by Sections Financial Performance - In the first half of 2025, the company reported revenue of RMB 2.189 billion, a year-on-year increase of 6.7%, and a net profit attributable to shareholders of RMB 133 million, up 4.9%. The net profit margin was 6.1%, a slight decrease of 0.1 percentage points year-on-year [1][3]. - Domestic revenue reached RMB 541 million, a 15.4% increase year-on-year, with a gross margin of 29.4%, up 6.6 percentage points. In contrast, overseas revenue was RMB 1.64 billion, a 3.7% increase year-on-year, but with a declining gross margin of 19.0%, down 3.8 percentage points [2][3]. Profitability and Cost Structure - The overall gross margin for the first half of 2025 was 21.8%, down 1.0 percentage points year-on-year. The operating expense ratio increased slightly to 15.5%, with sales expenses rising due to investments in brand and channel development [3]. - The company is focusing on enhancing operational efficiency, which has helped maintain a relatively stable profit margin despite increased expenses [3]. Earnings Forecast and Valuation - The earnings forecast for 2025-2027 has been slightly adjusted, with net profits projected at RMB 320 million, RMB 373 million, and RMB 431 million respectively. The corresponding EPS estimates are RMB 0.97, RMB 1.13, and RMB 1.30 [4][9]. - The company is assigned a PE ratio of 16 times for 2025, leading to a target price of RMB 15.52, reflecting a slight increase from the previous target price of RMB 13.78 [4].