GUOTAI HAITONG SECURITIES·2025-08-26 09:32Investment Rating - The report assigns an "Overweight" rating to the gaming industry [1] Core Insights - In August, the number of domestic game approvals reached a record high of 166, with several listed companies receiving product approvals, indicating a positive outlook for the industry supported by favorable policies and abundant supply [3] - The domestic gaming market size in July 2025 was 29.084 billion yuan, showing a year-on-year growth of 4.62%, with mobile gaming growing by 0.92% and client-based gaming by 16.56% [5] Summary by Sections Approval Data - In August 2025, the National Press and Publication Administration approved 166 domestic games, marking a historical high. A total of 1,050 domestic game approvals have been issued in the first eight months of the year, significantly higher than the 850 approvals in the same period last year [5] - The report highlights specific games that received approvals, including titles from companies like NetEase, Bilibili, and 37 Interactive Entertainment [5] Market Performance - The gaming industry continues to show positive growth, with notable performances from games like Tencent's "Delta Action" achieving 20 million daily active users in July [5] - The report maintains a positive outlook for the gaming industry in the third quarter, particularly during the summer peak season, due to stable approval rhythms and rich product supply [5] Investment Recommendations - The report recommends companies with solid fundamentals and quality content reserves, including Kying Network, 37 Interactive Entertainment, Giant Network, Perfect World, Shenzhou Taiyue, and others [5][6]