GOLDEN SUN SECURITIES·2025-08-26 11:00Investment Rating - The report maintains a "Buy" rating for Kuaishou Technology [3][5]. Core Views - Kuaishou's revenue and net profit both achieved double-digit year-on-year growth in Q2 2025, with revenue reaching 35 billion CNY, a 13.1% increase [1]. - The e-commerce segment showed significant growth, with GMV increasing by 17.6% to 358.9 billion CNY, driven by the expansion of short video e-commerce and the optimization of the platform's marketplace [1][2]. - The report highlights the continuous enhancement of Kuaishou's AI capabilities, with revenue from Kuaishou AI exceeding 250 million CNY in Q2 2025, and expectations for revenue to double compared to the beginning of the year [3]. Financial Performance - For the fiscal year 2023, Kuaishou reported a revenue of 113.47 billion CNY, with a projected growth rate of 20% [4]. - The adjusted net profit for 2025 is expected to be 20.31 billion CNY, reflecting a year-on-year growth of 15% [4]. - The report forecasts revenues of 143 billion CNY, 158.5 billion CNY, and 170.5 billion CNY for 2025, 2026, and 2027 respectively, with corresponding adjusted net profits of 20.31 billion CNY, 25.05 billion CNY, and 28.52 billion CNY [3][4]. Business Segments - The online marketing services, live streaming, and other services generated revenues of 198 billion CNY, 100 billion CNY, and 52 billion CNY respectively, with growth rates of 12.8%, 8.0%, and 25.9% [1]. - The advertising revenue from the general merchandise e-commerce segment saw rapid growth, supported by the platform's targeted marketing strategies [2]. Future Outlook - The management anticipates that Kuaishou's revenue will continue to grow at a compound annual growth rate (CAGR) of approximately 13% from 2025 to 2027 [3]. - The target price for Kuaishou is set at 94 HKD based on a 15x P/E ratio for 2026 estimates [3].