上海地产新政点评：上海迎新一轮宽松政策，行业止跌回稳方向明确

Investment Rating - The industry investment rating is "Overweight" [4] Core Viewpoints - The recent policy relaxation in Shanghai is slightly stronger than that in Beijing, which includes measures such as unlimited purchase quotas for residents outside the outer ring, equal purchase limits for single/divorced adults and families, and increased public housing fund loan limits [1][2] - The policy is expected to stimulate demand, particularly benefiting first-time buyers and non-local buyers, thereby improving market performance [2][3] - The government's commitment to stabilizing the real estate market is evident, with expectations for further supportive policies if current measures do not yield satisfactory results [3] Summary by Sections Policy Changes - Shanghai's new policies include: 1) Unlimited purchase quotas for residents outside the outer ring 2) Equal purchase limits for single and divorced individuals 3) No distinction between first and second home loan interest rates 4) Increased public housing fund loan limits and the ability to use these funds for down payments without affecting loan limits 5) Temporary exemption from property tax for non-local families purchasing their first home [1][2] Market Impact - The policy changes are expected to enhance market activity, particularly for non-local buyers and the new housing market, as they lower barriers to entry [2] - High-frequency data shows that the new and second-hand housing markets are still under pressure, with significant year-on-year declines in transaction volumes [2] Future Outlook - The report indicates a clear direction for the industry to stabilize and recover, with the recent policies serving as a positive signal to the market [3] - The recommendation includes focusing on leading companies in the second-hand housing transaction sector and quality real estate firms, suggesting a strategic adjustment based on the effectiveness of the new policies [3]