Huajing Securities·2025-08-26 14:05Investment Rating - The report maintains a "Buy" rating for Li Ning with a target price of HK$23.30, indicating a potential upside of 15% from the current price of HK$20.28 [2][3]. Core Views - The report highlights that Li Ning's 1H25 performance met expectations, with revenue of RMB 14.817 billion, a year-on-year increase of 3.3%. The gross margin was 50%, slightly down by 0.4 percentage points due to intensified promotional competition in direct sales channels [5][6]. - The report notes that while direct sales did not meet expectations, e-commerce revenue increased, leading to a rise in related expenses. The net profit for 1H25 was RMB 1.737 billion, down 11% year-on-year, with a net profit margin of 11.7% [5][6]. - The report emphasizes that all product categories and channels are performing well, with footwear revenue up 5% and accessories revenue up 24%, while apparel revenue declined by 3% [6][8]. Summary by Sections Financial Performance - Li Ning's revenue for 1H25 was RMB 14.817 billion, with a gross margin of 50%. The net profit was RMB 1.737 billion, reflecting an 11% decline year-on-year [5][6]. - The report projects revenue for 2025 to be RMB 28.686 billion, with a net profit of RMB 2.403 billion, representing a year-on-year decrease of 20.2% [9][12]. Operational Insights - The report indicates a balanced development between online and offline channels, with e-commerce revenue accounting for 31% of total revenue, up 1 percentage point year-on-year. Direct sales revenue decreased due to a reduction in store numbers [6][8]. - The report mentions that Li Ning plans to enhance its outdoor product lines and expects to introduce approximately 5,000 stores for outdoor categories by the end of the year [7][8]. Valuation and Forecast - The report maintains the earnings forecast for Li Ning for 2025-2027, expecting revenue growth of 0.0% in 2025, 2.0% in 2026, and 1.8% in 2027. The net profit is projected to decline by 20.2% in 2025 but recover slightly in the following years [8][9]. - The report assigns a P/E ratio of 22 times for 2026, raising the target price by 21% to HK$23.30, which still offers a 15% upside from the current price [8][9].