Haitong Securities International·2025-08-26 14:44Investment Rating - The report assigns an "Outperform" rating to multiple companies in the consumer staples sector, including Moutai, Wuliangye, Luzhou Laojiao, and others, indicating a positive outlook for these stocks [1]. Core Insights - The report highlights a general decline in wholesale prices across most categories of consumer staples, particularly in the baijiu segment, with significant price drops noted for Moutai and Wuliangye [3][32]. - It emphasizes the structural opportunities arising from policy catalysis in the consumer staples sector, suggesting that investors should focus on these potential growth areas [3]. Summary by Sections Price Trends - Recent wholesale prices for Moutai show a decrease, with Feitian Moutai (case) priced at 1845 yuan, down 70 yuan from the previous month, and a year-to-date decline of 395 yuan [32]. - Wuliangye's eighth-generation price remains stable at 920 yuan, with no change since the beginning of the year [32]. - The report notes that the prices of various baijiu brands have shown a downward trend, with year-on-year declines for many products [4][32]. Discount Trends - Discounts on mass-market consumer goods have widened, particularly for liquid milk, soft drinks, infant formula, seasonings, and beer, indicating a shift in consumer purchasing behavior [19][30]. - The average discount rate for liquid milk decreased from 79.1% to 74.8%, while soft drinks saw a drop from 91.8% to 88.3% [19][30]. - The report provides a detailed overview of discount rates across various categories, showing a general trend of increasing discounts in the consumer staples market [20][21].