BIEM(SZ:002832) HTSC·2025-08-27 07:05Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of RMB 20.70 [1][2]. Core Insights - The company reported a revenue of RMB 2.103 billion for H1 2025, representing a year-on-year increase of 8.6%, while the net profit attributable to the parent company was RMB 414 million, down 13.6% year-on-year. In Q2 alone, revenue reached RMB 817 million, up 22.3% year-on-year, but net profit fell 29.3% to RMB 83 million. The main brand's revenue growth remains stable, and the multi-brand strategy is showing results, particularly in the upper garment category. The online channel is rapidly expanding, although short-term profitability is pressured by increased e-commerce and brand promotion expenses. However, as channel layouts improve, performance is expected to gradually recover in 2026-2027, justifying the "Buy" rating [5][6][9]. Summary by Sections Financial Performance - For H1 2025, the company achieved a revenue of RMB 2.103 billion, with a net profit of RMB 414 million. Q2 revenue was RMB 817 million, with a net profit of RMB 83 million [5][6]. - The company’s gross margin decreased by 1.9 percentage points to 75.9% due to lower margins in direct and franchise channels. The sales expense ratio increased by 2.5 percentage points to 41.4% due to higher online channel investments and brand promotion efforts [7]. Revenue Breakdown - Revenue from upper garments, outerwear, and lower garments grew by 12.4%, 7.4%, and 1.0% respectively, contributing 52.9%, 14.7%, and 21.6% to total revenue. The upper garment category performed particularly well, benefiting from the company's branding as a "T-shirt expert" [6]. Channel Performance - Online sales surged by 71.8% to RMB 210 million, while direct sales increased by 10.6% to RMB 1.41 billion. Franchise sales, however, declined by 10.3% to RMB 460 million. The company is focusing on enhancing its online presence, which is expected to support healthy long-term inventory development [6][8]. Inventory and Cash Flow - As of H1 2025, inventory rose by 36.1% to RMB 1.039 billion, with inventory turnover days increasing by 45 days to 354 days due to the multi-brand strategy. Operating cash flow decreased by 36.9% to RMB 336 million, primarily due to increased production payments [8]. Profit Forecast and Valuation - The net profit forecast for 2025-2027 has been adjusted downwards by 22%, 26%, and 21% to RMB 700 million, RMB 790 million, and RMB 910 million respectively. The target price is set at RMB 20.70 based on a 15x PE for 2026 [9].