Investment Rating - The report maintains a "Buy" rating for the company [6][31] Core Views - The company reported a 2Q revenue growth of 11% year-on-year to 26 billion RMB, which is in line with market expectations [1] - The adjusted net profit reached 1.8 billion RMB, exceeding expectations by 3.5% [1] - The management has increased the share buyback program from 3 billion USD to 5 billion USD, indicating confidence in future growth [1][31] - The company is expected to benefit from new housing policies in major cities, which may catalyze market recovery in 4Q [1][14][31] Financial Performance - 2Q revenue breakdown shows a decline in existing home revenue by 8%, while new home revenue increased by 9% [1] - Home renovation revenue grew by 13%, driven by increased transaction volume and higher average order values [2] - The gross margin decreased by 6 percentage points to 21.9%, primarily due to lower profitability in existing home transactions [1] - The adjusted operating profit margin is projected to improve from 6% in 2Q to a long-term target of 7% [1][31] Business Segments - The home renovation segment is showing significant operational efficiency improvements, with a 70%+ increase in support volume per employee [2] - AI tools are enhancing productivity in the real estate brokerage segment, with a notable increase in the number of transactions handled by agents [3] - The rental business is expected to leverage AI to automate approximately 80% of standardized tasks, improving overall efficiency [3] Future Outlook - Revenue forecasts for 2025-2027 have been adjusted downwards by 2.4%, 2.1%, and 2% respectively, reflecting a slower recovery in the real estate market [4][27] - The target price for the company has been raised to 25.21 USD, reflecting a shift from discount to premium valuation compared to global peers [31]
贝壳(BEKE):2Q收入基本符合预期,部分家装门店整合