NORTHEAST SECURITIES·2025-08-27 08:44Investment Rating - The report maintains a "Buy" rating for the company, indicating an expectation of stock price appreciation exceeding 15% over the next six months [6]. Core Views - The report highlights a narrowing decline in offshore duty-free sales, with expectations for city duty-free stores to contribute incremental growth. The company is positioned to benefit from the recovery in inbound and outbound duty-free shopping as new stores open [3][6]. - Despite short-term growth challenges due to macroeconomic fluctuations, the long-term outlook remains positive, with projected net profits for 2025, 2026, and 2027 at 4.3 billion, 4.9 billion, and 5.5 billion yuan respectively [3][5]. Financial Performance Summary - For the first half of 2025, the company reported revenue of 28.151 billion yuan, a decrease of 9.96% year-on-year, and a net profit of 2.6 billion yuan, down 20.81% [1]. - The company's gross margin slightly declined to 32.8%, with duty-free and taxable goods gross margins at 39.0% and 13.1%, respectively [2]. - The report indicates a mixed performance across different sales channels, with city store revenue at 10.34 billion yuan, down 14%, but with a net profit increase of 13% [2][3]. Sales and Market Trends - The report notes a 1.6% decline in outbound travelers from Hainan, with a shopping conversion rate of 13.6%, down 4.5 percentage points [3]. - The average spending per customer increased by 22% to 6,594 yuan, despite a decrease in shopping frequency [3]. - New city duty-free stores are expected to enhance sales, with several locations in cities like Guangzhou and Shenzhen recently opening [3]. Future Projections - Revenue projections for the company are set at 60.026 billion yuan for 2025, with a growth rate of 6.29% [5]. - The net profit is expected to stabilize and grow in the coming years, with a forecasted increase in net profit margin to 7.6% by 2027 [5][14].