UE(SH:603600) Huaan Securities·2025-08-27 09:15Investment Rating - The report maintains a "Buy" rating for the company [8] Core Views - The company reported a revenue of 2.189 billion yuan for H1 2025, representing a year-on-year growth of 6.66%, and a net profit attributable to shareholders of 133 million yuan, up 4.92% year-on-year [4] - The company is strategically expanding its overseas production bases, enhancing its competitive advantage, particularly in the context of increasing international trade friction [6] - The company is actively developing non-US markets and increasing the proportion of its own brand business, with significant revenue growth in various product categories [7] Financial Performance - In H1 2025, the company's gross margin was 21.82%, a decrease of 1.03 percentage points year-on-year, while the net profit margin was 6.06%, down 0.1 percentage points year-on-year [5] - The company achieved revenues of 5.41 billion yuan domestically and 1.642 billion yuan internationally in H1 2025, with year-on-year growth rates of 15.41% and 3.73% respectively [7] - The company expects revenues of 5.156 billion yuan, 5.739 billion yuan, and 6.230 billion yuan for 2025, 2026, and 2027 respectively, with corresponding net profits of 321 million yuan, 384 million yuan, and 446 million yuan [10] Strategic Initiatives - The company is transitioning from a primarily export-oriented model to a balanced approach of domestic and international sales, focusing on its own brand alongside OEM/ODM models [8] - The establishment of production bases in Vietnam and Romania is aimed at meeting global procurement needs and enhancing competitiveness in the face of international trade challenges [6][7]