


Investment Rating - The report maintains a "Recommended" rating for Qingdao Beer [2][5] Core Views - The company achieved a revenue of 20.49 billion yuan in H1 2025, representing a year-on-year growth of 2.1%, and a net profit of 3.90 billion yuan, up 7.2% year-on-year [5] - In Q2 2025, revenue reached 10.05 billion yuan, with a year-on-year increase of 1.3%, and a net profit of 2.19 billion yuan, up 7.3% year-on-year [5] - The company continues to optimize its product structure, with a focus on high-end products, which saw sales growth of 3.9% for the main brand and 4.8% for mid-to-high-end products in Q2 2025 [5] - The net profit margin in Q2 2025 was 22.3%, marking a historical high since the company went public, driven by product optimization and a decrease in raw material costs [5] - The report highlights two main growth drivers: a stable competitive landscape in the beer industry and the company's active expansion into new product categories [5] Financial Forecasts - Projected revenue for 2024 is 32.14 billion yuan, with a growth rate of -5.3%, followed by 32.81 billion yuan in 2025, with a growth rate of 2.1% [2][6] - Expected net profit for 2024 is 4.34 billion yuan, with a growth rate of 1.81%, increasing to 4.78 billion yuan in 2025, with a growth rate of 9.97% [2][6] - The gross profit margin is forecasted to improve from 40.23% in 2024 to 41.30% in 2025 [2][6] - The diluted EPS is expected to rise from 3.19 yuan in 2024 to 3.50 yuan in 2025 [2][6] Market Performance - As of August 27, 2025, the closing price of Qingdao Beer was 68.98 yuan, with a market capitalization of 48.9 billion yuan [3] - The report indicates that the company's stock performance has outpaced the CSI 300 index [4]