HTSC·2025-08-27 10:07Investment Rating - The report maintains a "Buy" rating for key companies in the AI+AR glasses industry, including GoerTek, Crystal Optoelectronics, Sunny Optical Technology, and OmniVision Technologies [5][8][25]. Core Insights - The upcoming Meta Connect conference is expected to showcase multiple new smart glasses and a new metaverse software, indicating a significant shift in the AI+AR glasses market [2][9]. - The report anticipates a turning point for AR products, with a surge in new product launches from major companies like Meta, Apple, Xiaomi, ByteDance, and Alibaba from the second half of 2025 to 2027, marking a "year of mass production" for the industry [3][19]. - The report emphasizes the importance of waveguide technology as a critical component for the next phase of AR glasses, which will enhance display quality, module weight, and cost [3][22]. Summary by Sections Upcoming Product Launches - Meta is expected to release the Celeste smart glasses, featuring an Lcos+ full-color waveguide display, with a starting price of $800, significantly lower than previous expectations [2][10]. - The new Ray-Ban Meta 3 is anticipated to include prescription and pilot styles, while a new sports-oriented Oakley smart glasses is also expected [10][14]. Industry Trends - The report highlights the growing competition in the AI+AR glasses market, with various companies launching products aimed at different consumer segments, including fashion, sports, and high-end markets [10][13]. - The report suggests that the release of new products by leading companies will likely boost sales expectations for 2025-2026, providing potential catalysts for their core supply chains [4][22]. Investment Opportunities - The report recommends focusing on two main lines of investment: the potential sales boost from Meta's new product launches and the upcoming turning point for AR glasses, particularly in optical display segments [4][22]. - Key companies to watch include GoerTek, Crystal Optoelectronics, Sunny Optical Technology, and OmniVision Technologies, with specific recommendations for their respective segments [8][25].