轻工纺服行业周报：泡泡玛特25H1业绩超预期，IP与品类矩阵持续丰富-20250827

Investment Rating - The industry investment rating is "Increase" (Maintain) [14] Core Viewpoints - The light industry sector is experiencing rapid growth driven by the demand for trendy toys, with the Z generation leading new consumption trends. Products like blind boxes tap into deep emotional values. Chinese IP culture is accelerating its global penetration alongside companies like Pop Mart and Guogu [2] - The integration of new AI technologies, such as DeepSeek, with light manufacturing is expected to stabilize domestic demand gradually, supported by policies promoting trade-in programs, ongoing fiscal efforts, and government initiatives to stabilize the real estate market [2] - Pop Mart's IP business has seen significant revenue growth, with a 204.4% year-on-year increase in revenue for the first half of 2025, reaching 13.876 billion yuan. The adjusted net profit surged by 362.8% to 4.709 billion yuan. The core IPs, including THE MONSTERS and MOLLY, have all achieved revenues exceeding 1 billion yuan [3] - The export chain for light industry products, such as thermos cups and office furniture, is expected to stabilize as tariff impacts are gradually absorbed. In July, China's furniture exports amounted to 4.884 billion USD, with a focus on companies with overseas production capacity and supply chain resilience [4] Summary by Sections Light Industry - The demand for trendy toys is rapidly increasing, with significant contributions from the Z generation and emotional value-driven products [2] - AI technologies are expected to enhance the light manufacturing sector, leading to a gradual recovery in domestic demand [2] Pop Mart - Pop Mart's revenue for the first half of 2025 reached 138.76 billion yuan, a 204.4% increase year-on-year, with a net profit of 47.09 billion yuan, up 362.8% [3] - The company’s IPs are performing exceptionally well, with several exceeding 1 billion yuan in revenue [3] Export Chain - The export demand for light industry products remains stable, with a focus on companies that can navigate tariff risks effectively [4] - In July, furniture exports were recorded at 4.884 billion USD, indicating a need to monitor tariff changes in the latter half of the year [4] Home Furnishing - Gujia Home's revenue and net profit both increased, showcasing strong operational resilience, with a revenue of 9.801 billion yuan, up 10.02% year-on-year [8] - The company is expanding its retail infrastructure, with over 100 warehouses established nationwide [8] Textile and Apparel - The textile and apparel sector is expected to see stable growth in domestic sales, with retail sales of clothing and related products reaching 837.1 billion yuan in the first seven months of 2025, a 2.9% increase year-on-year [13]