Monalisa(SZ:002918) HTSC·2025-08-27 11:54Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of RMB 15.26 [7][9]. Core Views - The company reported a revenue of RMB 1.915 billion for H1 2025, a year-on-year decrease of 17.96%, and a net loss attributable to the parent company of RMB 5.6682 million, a year-on-year increase in loss of 106.86% [1][7]. - The ceramic industry is experiencing intense competition, and the company's strategic engineering business is closely tied to real estate, which has negatively impacted revenue. However, the expansion of new retail channels and the ongoing industry consolidation are seen as positive factors [1][2]. Summary by Sections Financial Performance - In H1 2025, the company achieved revenues of RMB 1.915 billion, with a significant decline in net profit, aligning with previous forecasts of a loss between RMB 3.2 million and RMB 6.3 million [1][7]. - Q2 2025 saw revenues of RMB 1.229 billion, down 18.96% year-on-year but up 79.07% quarter-on-quarter, with a net profit of RMB 53.6132 million, down 26.52% year-on-year but up 190.44% quarter-on-quarter [1][2]. Product and Channel Analysis - The company’s revenue from glazed tiles and ceramic boards was RMB 1.562 billion and RMB 230 million respectively, reflecting declines of 15.94% and 12.13% year-on-year. The overall gross margin decreased to 24.96%, down 1.87 percentage points year-on-year due to price declines amid fierce market competition [2][3]. - The company is focusing on optimizing its product structure and enhancing its multi-channel approach to improve profitability [2]. Cost Management and Cash Flow - The company maintained strict control over operating expenses, with a period expense ratio of 21.56%, up 0.29 percentage points year-on-year, while absolute expenses decreased by 16.9% [3]. - Operating cash flow for H1 2025 was RMB 91 million, a decline of 75.67% year-on-year, indicating challenges in cash generation despite cost control efforts [3]. Industry Outlook - The ceramic industry is facing challenges due to a prolonged downturn in the real estate sector, leading to reduced demand and increased competition. However, the trend of "anti-involution" is driving industry consolidation, with weaker players exiting the market [4][5]. - The company is actively working on transferring debt assets and has signed agreements to offset debts with real estate, indicating a proactive approach to managing financial challenges [4]. Profit Forecast and Valuation - The profit forecasts for 2025-2027 have been adjusted downwards due to ongoing price competition, with expected net profits of RMB 165 million, RMB 240 million, and RMB 290 million respectively [5]. - The company is assigned a PE valuation of 26 times for 2026, leading to an upward adjustment of the target price to RMB 15.26, reflecting a more favorable outlook despite current challenges [5].