KAIYUAN SECURITIES·2025-08-27 15:19Investment Rating - The investment rating for Qingdao Beer is maintained at "Outperform" [1] Core Views - The company aims to stabilize sales and ensure growth despite pressure on demand, with a focus on repairing sales before product structure adjustments [5][7] - The company has adjusted its net profit forecasts for 2025-2027 to 4.83 billion, 5.32 billion, and 5.93 billion CNY respectively, reflecting a decrease from previous estimates [4] - The current stock price corresponds to a low valuation with PE ratios of 19.5, 17.7, and 15.9 for 2025-2027, indicating potential resilience in demand [4] Sales and Revenue - In H1 2025, the company's revenue reached 20.49 billion CNY, a year-on-year increase of 2.1%, with net profit attributable to shareholders at 3.904 billion CNY, up 7.21% [4] - Beer sales volume increased by 2.2% year-on-year, while the average price per ton decreased slightly by 0.1% [5] - The company is focusing on enhancing sales of mid-to-high-end products, with a stable growth rate in its main and high-end brands [5][7] Cost and Profitability - The company's gross profit margin improved by 3.05 percentage points year-on-year, driven by a 5.1% decrease in ton costs, primarily due to lower costs of barley and packaging materials [6] - The net profit margin increased by 1.23 percentage points year-on-year, indicating better cost management and profitability [6] Financial Forecasts - The company expects revenue growth to recover gradually, with projected revenues of 33.055 billion, 34.015 billion, and 35.650 billion CNY for 2025-2027 [8] - The projected EPS for 2025-2027 is 3.54, 3.90, and 4.35 CNY, reflecting a positive growth trajectory [8]