EBSCN·2025-08-28 06:57Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company achieved a revenue of 38.54 billion HKD in the first half of 2025, representing a year-on-year growth of 14.3%. The net profit attributable to shareholders, excluding gains from the Amer listing, was 7.03 billion HKD, reflecting a 14.5% increase year-on-year. The main business net profit, excluding the Amer listing gains and losses, was 6.60 billion HKD, which is a 7.1% year-on-year growth. The earnings per share (EPS) stood at 2.53 HKD, with a proposed interim cash dividend of 1.37 HKD per share, resulting in a payout ratio of 50.2% [4][5][10] Financial Performance - The gross margin for the first half of 2025 was 63.4%, a decrease of 0.7 percentage points year-on-year. The operating profit margin improved by 0.6 percentage points to 26.3%. The net profit margin attributable to shareholders, excluding the Amer listing gains, remained stable at 18.2%, while the main business net profit margin decreased by 1.1 percentage points to 17.1% due to an increase in the effective tax rate [5][8] - The company reported a significant increase in revenue from the Amer brand, which reached 19.26 billion HKD, a year-on-year growth of 23.5% [5][6] Brand and Product Performance - Revenue growth for the main brands in the first half of 2025 was as follows: Anta brand +5.4%, FILA +8.6%, and other brands +61.1%. Online sales increased by 17.6%, accounting for 34.8% of total revenue, which is a 1.0 percentage point increase year-on-year [6][7] - The revenue breakdown by product category showed footwear at 42.5%, apparel at 54.2%, and accessories at 3.3%, with respective year-on-year growth rates of +12.0%, +15.5%, and +24.6% [6] Strategic Developments - The company completed the acquisition of the German outdoor brand Wolfskin in May 2025, enhancing its presence in the professional outdoor sports market and advancing its globalization strategy. The company continues to focus on a "single focus, multi-brand, globalization" strategy [8][9] - The company has established a joint venture with MUSINSA to operate Korean fashion businesses in mainland China and Hong Kong, which is expected to strengthen its position in the sports fashion segment [9] Future Outlook - For the full year of 2025, the company has adjusted its retail revenue guidance for the Anta brand from high single digits to mid single digits, while maintaining the FILA brand's guidance for mid single-digit growth. Other brands are expected to see revenue growth of over 40% [10] - As of June 2025, the company had a net cash position of 31.54 billion HKD, indicating strong cash reserves and risk resilience [10]