ZBOM(SH:603801) Huafu Securities·2025-08-28 14:50Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative price increase of over 20% within the next six months [19]. Core Views - The company reported a revenue of 1.9 billion yuan in H1 2025, a decrease of 14.1% year-on-year, with a net profit attributable to the parent company of 140 million yuan, down 7.2% year-on-year [3][4]. - The overall demand in the custom home furnishing industry is under pressure, but the company is focusing on its integrated home strategy, which includes a comprehensive upgrade of its product offerings and store formats [4]. - The overseas business saw a significant increase of 71% year-on-year, contributing to 8% of total revenue, driven by strong performance in markets such as Australia, North America, the Middle East, and Southeast Asia [4]. Financial Performance - The company's gross margin for H1 2025 was 36%, a slight decrease of 0.7 percentage points year-on-year, while the net profit margin was 7.3%, an increase of 0.5 percentage points year-on-year [5]. - The company expects net profits for 2025, 2026, and 2027 to be 370 million yuan, 390 million yuan, and 420 million yuan respectively, with growth rates of -4.5%, +7.0%, and +7.1% [5][6]. - The current stock price corresponds to a P/E ratio of 12x for 2025, reflecting the company's broad market appeal and diversified product categories [5]. Product and Channel Performance - Revenue from the overall kitchen cabinets, custom wardrobes, wooden doors, and wall panels saw year-on-year changes of -26.4%, -2.5%, +5.1%, and -23% respectively [4]. - In terms of sales channels, revenue from distribution, direct sales, bulk sales, and overseas markets changed by -34.2%, +200.3%, -46.9%, and +70.7% respectively [4].