BOCOM International·2025-08-29 02:48Investment Rating - The report assigns a "Buy" rating for Meituan (3690 HK) with a target price adjusted to HKD 147.00, indicating a potential upside of 44.5% from the current price of HKD 101.70 [1][4][14]. Core Insights - The report highlights that short-term profits are significantly impacted by intense competition in the food delivery sector, while emphasizing the importance of long-term core competitiveness in this area [2]. - Financial projections indicate a revenue growth trajectory, with expected revenues of RMB 276,745 million in 2023, increasing to RMB 455,566 million by 2027, reflecting a compound annual growth rate [3][16]. - The adjusted net profit is projected to decline sharply in 2025 to RMB 556 million, following a substantial increase in 2024 [3][16]. Financial Overview - Revenue (in million RMB) is forecasted as follows: 2023: 276,745, 2024: 337,592, 2025E: 369,226, 2026E: 415,920, 2027E: 455,566, with year-on-year growth rates of 25.8% in 2023 and 22.0% in 2024, tapering to 9.4% in 2025 [3][16]. - The net profit (in million RMB) is expected to be 23,253 in 2023, 43,772 in 2024, and a significant drop to 556 in 2025, before recovering to 31,500 in 2026 and 41,418 in 2027 [3][16]. - The report notes a significant decline in adjusted net profit margin, dropping to 1.6% in 2Q25, down from 16.5% in 2Q24, due to increased competition and marketing expenses [9][11]. Market Position and Strategy - Meituan's core local business is projected to face challenges with revenue growth slowing down due to increased user subsidies aimed at maintaining competitive pricing and delivery efficiency [7][11]. - The report anticipates that the ongoing subsidy war will continue to affect profitability in the coming quarters, with expectations of a loss in the core business segment in Q3 [7][11]. - The new business segment is expected to show strong growth, particularly in the small supermarket sector, with plans for rapid expansion in first- and second-tier cities [7][11]. Valuation and Outlook - The report maintains a long-term positive outlook for Meituan, suggesting that despite short-term profit adjustments, the company's market share and competitive advantages are likely to be sustained [7][11]. - The target price of HKD 147.00 reflects a valuation based on a long-term outlook of 1 billion daily orders in the food delivery segment and a price-to-earnings ratio of 15 times [7][11].