Guotou Securities·2025-08-29 03:31Investment Rating - The investment rating for Haier Smart Home is "Buy-A" with a target price of 32.08 CNY for the next six months [4]. Core Views - Haier Smart Home reported a strong performance in Q2 2025, with revenue of 156.49 billion CNY, a year-on-year increase of 10.2%, and a net profit of 12.03 billion CNY, up 15.6% year-on-year [1]. - The company is experiencing rapid growth in both domestic and international sales, driven by digital transformation and improved profitability [1][2]. - The company plans to distribute a cash dividend of 2.69 CNY per share, totaling 2.51 billion CNY, which represents 20.8% of the net profit for the first half of the year [1]. Revenue Growth - In H1 2025, domestic revenue grew by 8.8% and international revenue by 11.7%, with Q2 showing an increase in domestic revenue growth [2]. - The domestic market benefited from government subsidies and the company's multi-brand strategy, with brands like Casarte and Leader seeing revenue growth exceeding 20% and 15%, respectively [2]. - Emerging markets showed significant performance, with South Asia revenue up 32.5%, Southeast Asia up 18.3%, and the Middle East and Africa up 65.4% [2]. Profitability Improvement - The gross margin for Q2 was 28.4%, an increase of 0.1 percentage points year-on-year, with improvements in both domestic and international business margins [2]. - The net profit margin for Q2 was 8.5%, up 0.4 percentage points year-on-year, with stable expense ratios contributing to profitability [3]. - Operating cash flow for Q2 increased by 37.5% year-on-year, reaching 8.85 billion CNY, driven by revenue growth and improved operational efficiency [3]. Financial Projections - The company is projected to achieve revenues of 3,092.7 billion CNY in 2025, with a net profit of 21.5 billion CNY, reflecting a growth rate of 14.7% [7][9]. - Earnings per share (EPS) are expected to grow from 2.00 CNY in 2024 to 2.29 CNY in 2025, with a price-to-earnings (PE) ratio of 11.3 for 2025 [6][9].