Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company is experiencing a decline in net profit primarily due to increased sales expenses related to e-commerce investments and store renovations, despite a slight revenue growth driven by the consolidation of the Hush Puppies adult apparel line [2][3] - The adult apparel segment is expected to be the largest growth area moving forward, with plans for accelerated store openings in 2025 [8] - The company's mid-to-high-end children's apparel segment faces pressure due to a sluggish consumer environment, but there is still potential for improvement through offline store expansion and increased store efficiency [8] Financial Performance Summary - For H1 2025, the company's revenue, net profit attributable to the parent, and net profit excluding non-recurring items were CNY 4.97 billion, CNY 0.64 billion, and CNY 0.44 billion, respectively, showing a year-on-year growth of 3.51% but a significant decline in net profit by 30.65% [2] - The adult apparel segment contributed CNY 1.14 billion in revenue, with a net profit of CNY 0.13 billion and a net profit margin of 11.8% [4] - The gross profit margin for H1 2025 was 65.3%, an increase of 2.7 percentage points year-on-year, while the net profit margin decreased by 6.3 percentage points to 12.9% [6] Revenue Breakdown - The children's apparel revenue decreased by 13.83% to CNY 3.77 billion, with offline direct sales and franchise channels showing mixed results [3] - The company reported a decline in licensing fee income to CNY 5.89 million, while self-brand usage fees increased by 13% [4] - The revenue from different regions showed varied growth, with the Southwest region experiencing the highest growth rate of 155.9% [3] Future Earnings Forecast - The revenue forecasts for 2025-2027 have been revised downwards to CNY 10.84 billion, CNY 11.28 billion, and CNY 11.92 billion, respectively, with net profit estimates adjusted to CNY 1.50 billion, CNY 1.67 billion, and CNY 1.88 billion [8] - The expected earnings per share (EPS) for the same period have been revised to CNY 1.39, CNY 1.55, and CNY 1.74 [8]
嘉曼服饰（301276）：投入增加、授权费减少影响利润，期待成人装新品表现