GOLDENHOME(SH:603180) Xinda Securities·2025-08-29 07:32Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the report indicates a positive outlook on the company's performance and growth strategies. Core Viewpoints - The company is experiencing significant growth in its new retail and home decoration channels, with a strategic focus on integrating its four main business areas: retail, home decoration, refined decoration, and overseas markets [2]. - The retail business achieved revenue of 820 million yuan in H1 2025, representing a year-on-year increase of 20.27%, indicating the effectiveness of the new retail strategy [2]. - The home decoration channel saw a revenue of 292 million yuan in H1 2025, with an impressive growth rate of approximately 30% [2]. - The overall gross profit margin improved to 27.86% in H1 2025, reflecting the company's ongoing efforts to enhance efficiency and reduce costs [4]. Summary by Sections Financial Performance - In H1 2025, the company reported total revenue of 1.469 billion yuan, a decrease of 3.4% year-on-year, and a net profit attributable to shareholders of 64 million yuan, down 8.4% year-on-year [1]. - The company’s Q2 2025 revenue was 882 million yuan, showing a slight increase of 0.3% year-on-year, while the net profit decreased by 13% [1]. Business Segments - Retail: Revenue reached 820 million yuan in H1 2025, with a gross margin of 31.89%, up 0.60 percentage points year-on-year [2]. - Home Decoration: Revenue from home decoration channels was 292 million yuan, achieving about 30% growth [2]. - Refined Decoration: Revenue was 439 million yuan, down 26.94% year-on-year, with a gross margin of 13.87% [2]. - Overseas: Revenue was 151 million yuan, down 8.96% year-on-year, with a gross margin of 29.48% [2]. Profitability and Efficiency - The company’s gross profit margin improved to 27.86% in H1 2025, while the net profit margin was 4.33%, slightly down from the previous year [4]. - The operating cash flow was negative at -230 million yuan in H1 2025, a decrease of 35 million yuan year-on-year [4]. Future Projections - The company is projected to achieve net profits of 240 million yuan, 260 million yuan, and 290 million yuan for the years 2025, 2026, and 2027, respectively, with corresponding P/E ratios of 13.0X, 11.7X, and 10.8X [5].