Investment Rating - The report maintains a "Buy" rating for the company [1][10]. Core Insights - The company has shown significant growth in overseas revenue, with a year-on-year increase of 898.56% in H1 2025, primarily driven by markets in the United States and Indonesia [9]. - The company is focusing on expanding its IP matrix and targeting a broader age demographic, with 82.6% of revenue coming from the 6-16 age group and 14.8% from those over 16 years old [6]. - The adjusted net profit for H1 2025 is reported at 3.20 billion RMB, reflecting a year-on-year increase of 9.6% [5]. Financial Performance - H1 2025 revenue reached 1.338 billion RMB, representing a year-on-year growth of 27.9% [5]. - The gross profit margin for H1 2025 is 48.39%, a decrease of 4.5 percentage points compared to the previous year [5]. - The company has launched 925 SKUs as of H1 2025, with 243 new SKUs introduced in the first half of the year [6]. Revenue Breakdown - Online sales revenue in H1 2025 was 1.08 billion RMB, up 44.6% year-on-year, accounting for 8.06% of total revenue [7]. - Offline sales revenue reached 12.30 billion RMB, a year-on-year increase of 26.6%, making up 91.91% of total revenue [7]. - The company’s revenue from the lower-tier market has shown strong growth, with products priced at 9.9 RMB generating 2.16 billion RMB in revenue during H1 2025 [6]. Future Projections - Revenue forecasts for 2025-2027 are projected at 34.18 billion RMB, 47.16 billion RMB, and 57.25 billion RMB respectively [9]. - The adjusted net profit is expected to grow to 8.08 billion RMB in 2025, 11.40 billion RMB in 2026, and 13.97 billion RMB in 2027 [9]. - The report anticipates a continued increase in market share for the company as a leading player in the building block toy sector [9].
布鲁可（00325）：IP更加均衡发展，2025H1海外收入大幅增长