Guosen International·2025-08-29 09:29Investment Rating - The report maintains a "Buy" rating for Meituan with a target price of HKD 134 [7]. Core Views - The report emphasizes that market share is prioritized over short-term profits, indicating that the competition in the instant retail sector will eventually return to rational levels, focusing on service quality, ecosystem balance, and operational efficiency [1][4]. - The report anticipates significant losses in the core local business for Q3 due to increased industry subsidies and competitive pressures, with a projected adjusted net profit decline of 89% year-on-year [2][4]. Financial Performance Summary - In Q2, total revenue reached RMB 91.8 billion, a year-on-year increase of 12%, while the core local business operating profit fell by 76% to RMB 3.7 billion, reflecting a decrease of RMB 11.5 billion [2][3]. - The adjusted net profit for Q2 was RMB 1.5 billion, down 89% year-on-year, with an operating profit margin dropping to 5.7% compared to 25.1% in Q2 2024 and 21.0% in Q1 2025 [2][4]. - The report projects a 7% reduction in the 2025 revenue forecast for the core local business, with expectations of a significant recovery in profit margins by 2026 as competition stabilizes [4][6]. Business Segment Analysis - The core local business saw a 3% increase in delivery revenue, a 13% increase in commission revenue, and a 10% increase in online marketing revenue in Q2 [3]. - Instant retail is expected to require substantial time to capture user mindset, with product quality, service, and fulfillment efficiency being critical factors for long-term success [3]. - The new business segment reported a loss of RMB 1.9 billion in Q2, with a slight narrowing of losses compared to previous quarters [4][6]. Valuation and Market Outlook - The report adjusts the valuation benchmark to 2026, with a sum-of-the-parts (SOTP) target price of HKD 134, down from HKD 177, reflecting the increased uncertainty in 2025 profits [4][6]. - The strategic priority remains on market share over short-term profitability, with expectations that industry subsidies will gradually decrease starting in Q4 2025 [4][6].