HAERS(SZ:002615) GUOTAI HAITONG SECURITIES·2025-08-29 09:37Investment Rating - The investment rating for the company is "Accumulate" with a target price of 11.11 CNY [5][11]. Core Insights - The report indicates that both domestic and overseas markets have achieved steady growth in the first half of the year, with expectations for accelerated performance in the second half as overseas bases ramp up production [2]. - The company has adjusted its profit expectations downward due to uncertainties in the foreign trade environment, projecting EPS for 2025-2027 to be 0.62, 0.75, and 0.94 CNY respectively [11]. - The company's OEM (Original Equipment Manufacturer) and OBM (Own Brand Manufacturer) strategies are progressing smoothly, with revenue from various product categories showing positive growth [11]. Financial Summary - Total revenue is projected to grow from 2,407 million CNY in 2023 to 5,542 million CNY in 2027, reflecting a compound annual growth rate (CAGR) of approximately 18.4% [4]. - Net profit attributable to the parent company is expected to increase from 250 million CNY in 2023 to 440 million CNY in 2027, with a notable growth rate of 25.3% in 2027 [4]. - The company's net profit margin is projected to decline slightly from 10.3% in 2023 to 7.9% in 2027, indicating a focus on maintaining profitability amid growth [12]. Operational Performance - In the first half of 2025, the company achieved revenue of 1.366 billion CNY from overseas markets, a year-on-year increase of 14.14%, while domestic revenue reached 206 million CNY, up 4.81% [11]. - The gross profit margin for Q2 2025 was reported at 28.76%, down 2.62 percentage points year-on-year, primarily due to increased costs associated with ramping up overseas production capacity [11]. - The company has successfully completed the construction and ramp-up of its second phase in Thailand, enhancing its production capabilities and receiving positive feedback from core customers [11].