Shouxiangu(SH:603896) China Post Securities·2025-08-29 12:17Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase of over 20% relative to the benchmark index within the next six months [7][11]. Core Insights - The company reported a revenue of 300 million yuan for H1 2025, a decrease of 16.51% year-on-year, with a net profit of 66 million yuan, down 33.99% [3]. - Despite the revenue decline, there is a noticeable improvement in the second quarter, with a year-on-year revenue drop of only 6.64%, compared to a 22.68% decline in the first quarter [3]. - The gross margin for H1 2025 was 80.81%, showing a slight increase of 0.43 percentage points, while the net profit margin decreased to 21.88%, down 5.79 percentage points [3]. Financial Performance - The company’s sales expenses ratio for H1 2025 was 44.41%, with management expenses at 15.31% and R&D expenses at 9.93% [4]. - Internet sales showed a positive trend, with revenue from online channels reaching 77 million yuan, an increase of 15.14% [5]. - The company has initiated a marketing reform that has begun to yield results, including strategic partnerships and the establishment of a nationwide distributor network [6]. Revenue and Profit Forecast - Revenue projections for 2025 to 2027 are 656 million, 711 million, and 777 million yuan, respectively, with net profits expected to be 158 million, 178 million, and 206 million yuan [7][9]. - The current price-to-earnings (P/E) ratios for the forecasted years are 27, 24, and 21, indicating a potential for growth as the company expands its market reach [7][9].