存款搬家系列报告（三）：居民存款搬家跟踪新视角：关注“信息杠杆”

Group 1: Information Leverage - The rapid development of smartphones and social media enhances the speed of information dissemination, termed "information leverage," which amplifies individual investors' herd behavior[1] - The correlation coefficient between the Baidu search index for "bull market" and the Shanghai Composite Index is 0.33, indicating a positive relationship since 2011[3] - The Baidu search index for "account opening" has a correlation coefficient of 0.25 with the stock market, which is weaker than that of "bull market" but shows significant interest from individual investors[3] Group 2: Market Indicators - From September 2024 to July 2025, the monthly growth rate of new A-share accounts increased by 70.5%, indicating a strong trend of residents moving deposits into the stock market[4] - Cumulative net inflow into the stock market reached 744.85 billion yuan from February to May 2025, nearing the total for the entire year of 2024[4] - The financing buy-in ratio reached 11.6% of total trading volume on August 18, 2025, approaching the previous high of 11.9% in October 2024[4] Group 3: Fund Growth - Public funds saw a year-on-year growth of 57% for equity funds, 29% for bond funds, and 21% for money market funds in 2024, reflecting a shift in investment preferences[5] - The scale of private equity funds increased by 792.8 billion yuan in July 2025, with a year-on-year growth of 407.1%, indicating a strong inflow trend[5] - The total scale of private equity funds reached 5.9 trillion yuan by July 2025, showing a significant increase in high-net-worth client investments[5] Group 4: Risk Factors - Increased geopolitical and economic risks may lead investors to withdraw funds from the stock market to safer assets like gold and government bonds[8] - If foreign capital inflows into China's capital market are hindered, it could slow down the market's momentum and reduce the profit-making effect[8] - Structural adjustment policies may suppress residents' savings and investment sentiment, impacting market liquidity[8]