万达电影（002739）：内容储备丰富，积极布局新消费赛道

Investment Rating - The report maintains a "Buy" rating for the company [5][7]. Core Views - The company has a rich content reserve and is actively expanding into new consumer sectors, with a significant increase in net profit year-on-year [1][3]. - The domestic cinema sector faced challenges due to market conditions, but the Australian cinema operations showed strong performance [2][4]. - The company is enhancing its non-ticket revenue streams and improving profit margins through innovative business strategies [3]. Summary by Sections Financial Performance - In H1 2025, the company achieved operating revenue of 6.689 billion yuan, a year-on-year increase of 7.57%, and a net profit attributable to shareholders of 536 million yuan, a year-on-year increase of 372.55% [1]. - In Q2 2025, the company reported operating revenue of 1.980 billion yuan, a year-on-year decrease of 17.38%, and a net loss attributable to shareholders of 294 million yuan, a year-on-year decrease of 38.48% [1]. Domestic and International Cinema Operations - The domestic cinema sector generated box office revenue of 4.21 billion yuan in H1 2025, a year-on-year increase of 19.2%, with a market share of 14.4% [2]. - The Australian cinema operations turned profitable, achieving box office revenue of 144 million AUD in H1 2025, a year-on-year increase of 9.9% [2]. Non-Ticket Revenue and New Business Initiatives - Non-ticket revenue reached 1.366 billion yuan in H1 2025, with a gross margin increase of 10 percentage points [3]. - The company launched new food brands and established strategic partnerships to enhance its product offerings and sales strategies [3]. Film and TV Production - Revenue from film and TV production and distribution increased by 44.39% to 322 million yuan [4]. - The company has a robust pipeline of upcoming projects, including several high-profile films and series [4]. Profit Forecast - The company is expected to achieve net profits of 980 million yuan, 1.29 billion yuan, and 1.44 billion yuan for the years 2025, 2026, and 2027, respectively, with significant year-on-year growth rates [5].