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TCL智家(002668):Q2外销延续增长,经营表现稳健

Investment Rating - The investment rating for TCL Smart Home is maintained at "Buy-A" with a target price of 12.43 CNY per share, reflecting a 6-month outlook [5][4]. Core Views - TCL Smart Home reported a revenue of 9.48 billion CNY for the first half of 2025, representing a year-over-year increase of 5.7%, and a net profit attributable to shareholders of 640 million CNY, up 14.2% year-over-year [1]. - The company continues to experience growth in overseas sales, with a year-over-year increase of 9.0% in the first half of 2025, driven by strong performance in Southeast Asia, Latin America, and the Middle East [2]. - Domestic sales faced challenges, declining by 3.6% year-over-year in the first half of 2025, influenced by national subsidies and intense online price competition [2]. - The company is focusing on enhancing product competitiveness through R&D and launching high-end products, which is expected to improve revenue growth in the future [2]. Financial Performance Summary - In Q2 2025, TCL Smart Home achieved a revenue of 4.88 billion CNY, a year-over-year increase of 2.4%, and a net profit of 340 million CNY, up 0.8% year-over-year [1]. - The net profit margin for Q2 was 6.9%, slightly down by 0.1 percentage points year-over-year, primarily due to a decrease in gross margin and changes in foreign exchange losses [3]. - Operating cash flow for Q2 increased significantly to 790 million CNY, a year-over-year rise of 125.1%, attributed to improved cash collection capabilities [3]. - The company is projected to have earnings per share (EPS) of 1.04 CNY, 1.15 CNY, and 1.28 CNY for the years 2025, 2026, and 2027 respectively [4].