TCL Smart Home(SZ:002668) GOLDEN SUN SECURITIES·2025-08-31 10:34Investment Rating - The report maintains a "Buy" investment rating for TCL Smart Home (002668.SZ) [5] Core Views - TCL Smart Home reported a total revenue of 9.476 billion yuan for H1 2025, representing a year-on-year increase of 5.74%, and a net profit attributable to shareholders of 638 million yuan, up 14.15% year-on-year [1] - The net profit margin for TCL Hefei improved to 3.09%, an increase of 1.75 percentage points year-on-year, while the net profit margin for Oma refrigerators was 15.52%, down 0.23 percentage points year-on-year [1] - The main business showed steady growth, with revenue from refrigerators and washing machines increasing by 5.71% and 5.98% year-on-year, respectively [1] - The overseas self-branded business experienced rapid growth, with revenue increasing by 66.18% year-on-year, and the overseas business revenue for Hefei home appliances grew by 27.19% year-on-year [1] Financial Performance Summary - In Q2 2025, the company achieved a gross margin of 24.20%, a decrease of 1.15 percentage points year-on-year, and a net margin of 12.72%, down 0.78 percentage points year-on-year [2] - Operating cash flow for Q2 2025 was 793 million yuan, a significant increase of 125.11% year-on-year, with cash received from sales of goods amounting to 4.807 billion yuan, up 13.41% year-on-year [2] - The forecast for net profit attributable to shareholders for 2025-2027 is 1.15 billion, 1.27 billion, and 1.39 billion yuan, reflecting year-on-year growth rates of 12.8%, 10.7%, and 9.4%, respectively [2] Financial Metrics - For 2025, the projected revenue is 19.462 billion yuan, with a year-on-year growth rate of 6.0% [4] - The projected net profit for 2025 is 1.15 billion yuan, with a year-on-year growth rate of 12.8% [4] - The latest diluted EPS is expected to be 1.06 yuan per share for 2025 [4] - The projected P/E ratio for 2025 is 10.1 times, and the P/B ratio is 3.2 times [4]