SSAW Hotels(SZ:301073) CAITONG SECURITIES·2025-09-01 05:33Investment Rating - The investment rating for the company is "Accumulate" (maintained) [2] Core Views - The company's profit margin is under pressure due to new projects, and it is expected to wait for the second half of the year for store performance improvement [1][8] - The company reported a revenue of 326 million yuan in 1H2025, a year-on-year decrease of 1.24%, and a net profit attributable to shareholders of 6.2 million yuan, down 54.96% year-on-year [8] - The company has opened 262 hotels with a total of 50,228 rooms and has 212 hotels under development with 43,884 rooms [8] - The company is expanding its overseas market cooperation and has signed contracts for 16 franchise stores, with 4 already in operation [8] Financial Performance Summary - Revenue forecast for 2023A to 2027E shows growth from 534 million yuan in 2023 to 939 million yuan in 2027, with a revenue growth rate of 56.2% in 2023 and expected to stabilize at 15% from 2026 onwards [7][9] - The net profit attributable to shareholders is projected to increase from 31 million yuan in 2023 to 90 million yuan in 2027, with a significant growth rate of 80.5% in 2027 [7][9] - The company's gross profit margin for 1H2025 was 28.16%, down 3.02 percentage points year-on-year, influenced by external demand weakness and increased costs from new store openings [8] Valuation Metrics - The current market capitalization corresponds to a PE ratio of 158X for 2025E, 99X for 2026E, and 55X for 2027E [8] - The company’s ROE is expected to improve from 3.1% in 2023 to 8.4% in 2027 [7][9] - The EPS is projected to rise from 0.16 yuan in 2023 to 0.46 yuan in 2027 [7][9]