Ping An Securities·2025-09-01 07:35Investment Rating - The report maintains a "Recommended" investment rating for the company, indicating an expectation of stock performance exceeding market performance by 10% to 20% over the next six months [9]. Core Views - The company is expected to see a recovery in operations as the decline in revenue narrows, with a focus on improving consumer demand and enhancing service quality [6][7]. - The company reported a revenue of 281.51 billion RMB for the first half of 2025, reflecting a year-over-year decline of 9.96%, with a net profit of 26.00 billion RMB, down 20.81% [3][6]. - The company is actively expanding its market presence, with plans to open new stores and enhance its brand portfolio, particularly in the Hainan region [7]. Summary by Sections Financial Performance - In the first half of 2025, the company achieved a revenue of 281.51 billion RMB, with a net profit of 26.00 billion RMB, and a basic EPS of 1.26 RMB [3][6]. - The second quarter revenue decreased by 8.45% to 114.05 billion RMB, with a net profit decline of 32.21% to 6.62 billion RMB [3][6]. Market Dynamics - The Hainan duty-free market is showing signs of stabilization, with a reduction in the decline of sales and an increase in per capita shopping amounts [6][7]. - The company has strengthened its market position in Hainan, with a market share increase of nearly 1 percentage point year-over-year [7]. Strategic Initiatives - The company is focusing on integrating cultural and tourism experiences with its retail offerings, introducing new brands and enhancing customer engagement through various marketing initiatives [7]. - The company has successfully expanded its operations to international markets, including new stores in Hong Kong and Vietnam, and is promoting domestic brands abroad [7]. Future Projections - The revenue forecasts for 2025 to 2027 have been adjusted to 47 billion RMB, 56 billion RMB, and 61 billion RMB respectively, reflecting a cautious outlook based on current market conditions [7].