Zhejiang Longsheng(SH:600352) Guohai Securities·2025-09-01 08:23Investment Rating - The investment rating for the company is "Buy" (maintained) [1][6] Core Views - The company is positioned at the bottom of the market, awaiting recovery, with its leading advantages becoming more pronounced [1][5] - In the first half of 2025, the company achieved operating revenue of 6.505 billion yuan, a year-on-year decrease of 6.46%, while the net profit attributable to shareholders increased by 2.84% to 928 million yuan [3][4] - The dye industry remains competitive, with domestic overcapacity leading to relatively low sales prices [3][5] Financial Performance - In the first half of 2025, the average price of reactive dyes was 22.7 yuan/kg, up 2.4 yuan/kg year-on-year, while the price of disperse dyes decreased to 17.5 yuan/kg, down 0.3 yuan/kg year-on-year [3][4] - The company’s sales expenses decreased by 7.3% to 340 million yuan, while management expenses increased by 11.17% to 429 million yuan [4] - As of the end of the first half of 2025, the company's contract liabilities increased by 59.47% year-on-year to 11.593 billion yuan, mainly due to significant pre-sale amounts from its real estate subsidiary [4] Market Position and Strategy - The company is focusing on direct sales in the dye sector and maintaining its distribution business, which has led to a stable growth in market share, with sales volume slightly increasing to 115,400 tons [5] - In the intermediate products sector, the company has managed to maintain stable production and sales despite industry challenges, achieving sales of 49,500 tons [5] Earnings Forecast - The company’s revenue is projected to be 17.324 billion yuan in 2025, with net profit expected to reach 2.097 billion yuan, corresponding to a PE ratio of 16 [6][8] - For the years 2026 and 2027, revenue is expected to grow to 19.989 billion yuan and 20.846 billion yuan, with net profits of 2.445 billion yuan and 2.552 billion yuan respectively [6][8]