Bank of China Securities·2025-09-01 08:55Investment Rating - The investment rating for the company is "Buy" with a market price of RMB 69.29 and a sector rating of "Outperform" compared to the market [2][4]. Core Views - The report indicates that the company's revenue decline is narrowing quarter-on-quarter, with a focus on the potential benefits from the Hainan duty-free policy and the growth of city channel sales [9][6]. - The company achieved a revenue of RMB 281.51 billion in the first half of 2025, a year-on-year decrease of 9.96%, and a net profit of RMB 26.00 billion, down 20.81% year-on-year [9][4]. - The report maintains a positive outlook on the company's long-term performance due to its leading position in various channels and the gradual opening of city stores contributing to revenue growth [6][9]. Summary by Sections Financial Performance - In Q2 2025, the company reported revenue of RMB 114.05 billion, a year-on-year decline of 8.45%, and a net profit of RMB 6.62 billion, down 32.21% year-on-year [9][4]. - The company’s market share in Hainan's duty-free shopping has increased, with Hainan expected to open its borders in December 2025, which may boost tourist numbers [9][6]. Revenue Projections - The adjusted earnings per share (EPS) forecasts for 2025-2027 are RMB 2.09, RMB 2.60, and RMB 2.87, respectively, with the current price corresponding to price-to-earnings ratios of 33.1, 26.6, and 24.1 times [6][8]. - The report anticipates a gradual recovery in revenue growth, with projections of 2.7% growth in 2025, followed by 8.3% and 6.4% in 2026 and 2027, respectively [8][9]. Market Position - The company is expanding its city duty-free stores, with new openings in cities like Guangzhou and Shenzhen, which are expected to contribute positively to future revenue [9][6]. - The report highlights the company's competitive advantage in the Hainan duty-free market, supported by favorable government policies and an expanding product range [9][6].