aiyingshi(SH:603214) Western Securities·2025-09-01 09:48Investment Rating - The report maintains an "Accumulate" rating for the company [6] Core Views - The company achieved a revenue of 1.835 billion yuan in the first half of 2025, representing a year-on-year increase of 8.31%, with a net profit of 47 million yuan, up 10.17% year-on-year [1][6] - The growth is driven by effective offline expansion and operational upgrades, along with integrated online and offline channel collaboration [1] - The company opened 34 new stores in 22 cities nationwide and implemented a sixth-generation standardized store model, leading to a nearly 20% increase in store traffic and sales [1] - Online initiatives, particularly O2O instant retail, effectively attracted over 70,000 customers to offline stores [1] - The self-owned brand strategy has deepened, with sales proportion exceeding 30%, and the supply chain management business grew by 31% year-on-year, forming a second growth curve [1] - The company plans to open approximately 100 new stores throughout the year, focusing on core regional cities and key business districts [2] Summary by Sections Financial Performance - In H1 2025, the gross margin was 25.90%, a decrease of 0.55 percentage points year-on-year, primarily due to the expansion of low-margin businesses [2] - The net profit margin improved to 3.00%, an increase of 0.30 percentage points year-on-year, supported by an improved expense structure [2] - The company expects EPS to be 0.97, 1.13, and 1.29 yuan for 2025, 2026, and 2027 respectively [2] Strategic Initiatives - The company aims to enhance its product structure and self-owned brand development, continuously increasing the sales proportion of its own brands [2] - Plans to strengthen digitalization and AI empowerment to optimize O2O channel profitability [2] - The differentiated positioning and operational efficiency improvements are expected to sustain steady growth amid intensified competition in the maternal and infant industry [2]