KAIYUAN SECURITIES·2025-09-01 11:08Investment Rating - The investment rating for Haier Smart Home is maintained as "Buy" [1] Core Views - The company has achieved a historical first interim dividend of over 2.5 billion RMB, distributing 2.69 RMB per 10 shares to shareholders, reflecting a commitment to shareholder returns [1] - For the first half of 2025, the company reported revenue of 156.49 billion RMB, a year-on-year increase of 10.2%, and a net profit attributable to shareholders of 12.03 billion RMB, up 15.6% [1] - The company is expected to see continued growth in net profit, with projections for 2025-2027 being 21.35 billion, 23.83 billion, and 26.12 billion RMB respectively, with corresponding EPS of 2.28, 2.54, and 2.78 RMB [1] Summary by Sections Domestic and Overseas Sales Growth - Domestic revenue for H1 2025 increased by 8.8%, with the Casarte brand growing over 20% and Leader brand revenue up over 15% [2] - Overseas revenue rose by 11.7%, with significant growth in emerging markets: South Asia up 33%, Southeast Asia up 18%, and Middle East & Africa up 65% [2] Product Category Performance - Refrigeration segment revenue reached 42.85 billion RMB, a 4.2% increase, with Casarte's premium refrigerator sales doubling [2] - Kitchen appliances generated 20.67 billion RMB, with Casarte's kitchen appliance revenue growing over 40% [2] - Laundry segment revenue was 32.01 billion RMB, with a 7.6% increase, maintaining a 46.4% market share in the domestic offline market [2] - Air energy solutions achieved 32.98 billion RMB in revenue, up 12.8%, with home air conditioning revenue growing over 10% [2] Profitability and Financial Metrics - The gross margin for H1 2025 was 26.9%, a decrease of 3.7 percentage points due to accounting changes [3] - The net profit margin was 8.0%, an increase of 0.2 percentage points, indicating improved profitability despite the decline in gross margin [3] - As of June 30, 2025, inventory turnover days were 70.0 days, a reduction of 6 days, reflecting efficient inventory management [3] Financial Summary and Valuation Indicators - Projected revenue for 2025 is 308.73 billion RMB, with a year-on-year growth of 8.0% [4] - The projected net profit for 2025 is 21.35 billion RMB, with a year-on-year growth of 13.9% [4] - The company’s P/E ratio is expected to decrease from 14.0 in 2023 to 10.9 in 2025, indicating a potentially attractive valuation [4]